M37 Hotel
Ode to Oslo
In line with the ambitions of Oslo’s new Government Quarter, our new hotel replaces an inward-looking 1930s building with an effortlessly extrovert design. While we embrace the future – in the form of a new green park and pedestrianized streets – we also honor the history of Oslo. Our design channels the area’s architectural heritage and political ideals: a Madmen aesthetic meets social democracy in this fresh take on Nordic Modern.
The coming park will make the road vanish – a great opportunity to replace a closed building with an open and extrovert one.’
Past masters
A Modern Archetype
A Modern Archetype
We took our design cues from the area’s Modernist heyday: the 1930s until the 1960s. Following the rational and progressive architecture of the time, we channeled a kind of Madmen aesthetic, whilst maintaining a down-to-earth simplicity in line with Norway’s model of social democracy. Creating a new presence on the street, we added a double height ground floor with mezzanine and bar. Its transparency opens up the building to all the surrounding attractions – shopping, culture, and, of course, the new park.
The plan called for a new building, but we ensured continuity by making the historical qualities of the area our point of departure.’
